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Yubl enables the first social media crowdsourced jewellery line with Daisy Jewellery and Roxxsaurus
Jewellery brand Daisy London has announced the brand’s team-up with YouTube vlogger Roxxsaurus to create a limited-edition product line featuring the brand’s bestselling Good Karma collection. Working in partnership with new social media platform Yubl, Daisy London and Roxxsaurus have employed the app’s voting functionality to collate opinions of their followers to make integral decisions about the outcome of the mix-and-match stud earring set. For the Daisy London activity, Yubl voters were called on to decide upon the symbols, the colour finish (silver/gold plate/rose plate) and campaign imagery, all done through the in-app functionality. The set will be available in Daisy London’s signature packaging, co-branded with a marble finish box wrap. The limited edition set of four studs are priced at £69 and will be available exclusively for pre-order from November 6.
